Leadership Communication Chapter 4: Developing anddelivering leadership presentations.

Chapter 4: Developing and delivering leadership presentations.

There are three “P’s” Approach to predentation development and delivery.
Plan – Determine strategy , analyze audience, organize and establish logical structure.
Prepare – Develop introduction, body, and conclusion. Create graphics, test the flow and logic, Edit/proofread, and practice, checking room and equipment.
Present – Get nerves under control, deliver, using PPT effectively, handle Q&A’s, and conduct post-presentation assessment.

Planning your presentation In the planning phase of developing your presentation, you need to

Determining your strategy
To write effectively, you must define the purpose of your presentation clearly and specifically and develop a communication strategy using the communication strategy framework: context,messages,spokesperson,media/forum,timing,and audience.

Analyze your audience

Select the medium and delivery method
There are three common types of presentations :

-Round-table presentation is an interactive exchange between the presenter and audience. the round-table presentation encourage an informal,interactive discussion, and receive input from audience members, build consensus or gain agreement on conclusion or recommendation, check the accuracy of facts or identify sources of missing facts,surface and resolve major issues, and present a lot of information in a short amount of time.

-Stand-up extemporaneous presentations is the most effecive form of presentation if structured and delivered correctly. There are three adventageof this presentation that allow you to : maintain eye contactand rapport with your audience, make adjustments based on the audience’s response, and appear confident and knowledge.

-Impromptu presentation means you are called onto deliver them without much warning. So, there are many techniques that will help you peformmore effectively,such as: do not rush into speaking, start by giving your name and saying something informal, refer to something that a previous speaker said, thnk very simply of the primary message you want to deliver, and state your message and your supporting topics before you dive into details.

Organize and establish your logical structure
The organization or structure of a presentation proceeds from the needs and interests of the aodience, your purpose, and the demands of the subject matter. When you start to uotline or map out your presentation, you will preferfirst to the analysis of your audience to determine the most effective structure.In most cases, it works best to state the conclusions or recommendation first and then provide the supporting data. When creating and organizing a presentation as a team, you should establish the format first, and since most presentations routinely use the ghost pack(a pack that establishes the format and contain the slides they think they are going to use,even if only an idea exists at this point.) that the team can easily assign each section or chart to a specific team member.

Prepare a presentation to achieve the greatest impact
Developing the introduction, body ,and conclusion

- the introduction
you should start quickly, get to the point and establish a positive relationship with your audience. You should introduce your overall message and each of your supporting topics.

- The body
The body should be concise and specifically focused. Throughout your presentation, provide transitions to lead from one topic to the next and one graphic to he next and make sure the presentation is so well organized and logical.

- The conclusion
Summarize what you have said by going back over the main points and reinforcing them.

Creating the graphics

Testing the flow and logic

Editing and proofreading

Practicing to facilitate ffective delivery
Practicing a presentation by giving the presentation out loud, checking the room and setup, and timing(speaking under a time constraint).

Presenting effectively and with greater confidence
Getting nerves under control – the most important way to overcome nerves is to be well prepared and put the presentation into perspective and remember that the audience is human and forgiving. Try taking a few deep breaths, thinking something pleasant, and being yourself.

Eye contact – Good speakers really look at the people in their audiences, not over their head or out the window, and do not look down at your notes or read from them; only glance at them as necessary.


Stance and gestures - To project confidence and establish a positive ethos, you want to stand straight and tall and look out at your audience and your goal should be to maintain a comfortable, relaxed stance, appropriate to the situation.

Voice and speech patterns – As a leader, your ability to present will be an important part of your job. To ensure you are effective, you probably will want to video one of your presentations and observe closely how you look and sound.

Delivering effectively with visual aids – the good techniques for delivery using PowerPoint, overhead, or other visual aids. In particular, you need to be aware of your eye contact, stance, voice, transitions, and timing.

Handling Q&A
Effective handling of Q&A requires thorough preparation, careful listening, and the humility to say,:I do not know, but I will find out for you.”

Overall effect
Ultimately, your ethos will determine the overall effect of your presentation. A leader must project a strong, positive ethos in all presentation situations. The best way to project a positive ethos is to believe in what you are saying and to be fully prepared. In summary, to appear confident and project apositive ethos when presnting, you need to do the following:
focus your energy on your audience.
Create and maintain rapport.
Aopt a secure stance.
Establish and maintain eye contact.
Project and vary your voice.
Demonstrate your messages with gestures.
Adjust pace of delivery based on the audience response.