Monday, December 04, 2006

Leadership Chapter 1: Developing Leadership Communication Strategy

Section One: Core Leadership Communication

As traditional defined in business, strategy consists of two pieces: 1) determining your goals and 2) developing a plan to achieve them. Effective communication strategy allows you to avoid the barriers and eliminate the interference that might prvent your message from reaching your target audiences.

Establishing a clear purpose There are three general purposes:
- To inform : transferring facts, data, or information to someone.
- To persuade: convincing someone to do something.
- To instruct: instructing someone in aprocess.

Clarifying your purpose
Just as leaders need to determine a strategic vision or cearly stated direction for thier companies, you need to establish a clear purpose or direction for your communication.

Generating ideas
It means you can see dirction to sopport ideas are taking and need to push your thinking to ensure that your ideas are complete. There are 4 ways for pushing your thinking:
1. Brainstorming – write down your purpose and then list all words that come to mind related to the purpose and criticism orevaluation and look at the list to see is any of ideas already recorded inspire other ideas.
2. Idea Maping – generate as many ideas as possible related to main topic by creating a visual representation of your ideas such as designing different shapes for different kinds of ideas.
3. The journalist’s questions: who what why when where how.
4. The decision tree – a way to break a topic into its parts that show how suptopics relate and and you have the right and enough support.

Determining your communication strategy
determining how to achieve your communication objectives. The communication strategy Framework illustrates an approach to establishing a comminication strategy that will ensure that you consider all the angles and anticipate any issue that might emerge to interfee with communicating the messages you want to delever. The framework starting with context-what is going on in the organization that consists of purpose , messages, spokesperson, medea/forum, timing , and audiences. The framework can help you develop the “how to” side of your communication strategy. To smmarize, effective communication depends on clearifying your purpose;deceloping a thorough, thoughtful communication strategy; and having an action plan for more complex communication.
Analyzing your audiences is fundamental to any communication strategy since the characteistics of audiences will determine your approach and shape your targeted messages. Therefore, you will need to analyze yor audiences in every communication situation, and you should appoach each audience as unique.

Organizing written and oral communication effectively Organization depend on purpose, audienc, and strategy. In thinking about your presentation or document, you should adopt the perspective of the audience, and select and organize your information fot the particular audiences.

Selecting organizational devices there are many methods to organize indevidual sections and even the entire document or presentation:
Deduction(general to particular)-conclusion or recommendation
Induction(particular to general)-supporting information
Chronological-describe a process or procedure or relate event in the order
spatial-organization based on relationship of steps, pieces, or items toeach other.

Using the pyramid principle illustrate how to structure an effective discussion in the business context by applying classical deductive and inductive logic. Using the pyramid principle helps you structure a complete and logical argument by gaping the evidence, establishing the balance of argumentand determining each level to support next.

Creating a storyboard is usefulif you are working in a team to prepare a presentation that can allows evryone to see the logicalflow and encorage you to think about indevidual slides you need to support each section.

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